Much of what Red Bull does can be called experimental marketing. Examples are: the airlift cup "Air Race", the creation of its own "Formula 1" team and the creation of various sport competitions.
However, the coolest of all events organized by the Red Bull was the space parachute jump of Felix Baumgartner. The event was called "Red Bull Stratos". The jump from the stratosphere was made from a height of 39 kilometers, and the whole world watched it live on the webcast.
Felix overcame the speed of sound and landed near Roswell (New Mexico). Freefall continued for 4 minutes and 19 seconds at a top speed of 1,342 km / h. Baumgartner beated the record for the highest jump with a parachute, which has been undefeated for 52 years. As a result, the Red Bull brand was given an unprecedented PR-effect.
However, the coolest of all events organized by the Red Bull was the space parachute jump of Felix Baumgartner. The event was called "Red Bull Stratos". The jump from the stratosphere was made from a height of 39 kilometers, and the whole world watched it live on the webcast.
Felix overcame the speed of sound and landed near Roswell (New Mexico). Freefall continued for 4 minutes and 19 seconds at a top speed of 1,342 km / h. Baumgartner beated the record for the highest jump with a parachute, which has been undefeated for 52 years. As a result, the Red Bull brand was given an unprecedented PR-effect.