Why do people always buy iPhones? iPhone 3, 4, 5, and, finally, the model X? Others wonder why a new, only slightly improved smartphone is needed if the previous one is still totally functional? The answer is simple - this behavior is imposed on the consumer. A similar strategy is called "sloanizm." It appeared in the 20s of the last century and today is one of the most popular marketing strategies.
Alfred P. Sloan was president of General Motors, which every season produced new models of cars with minor differences from previous ones. For the artificial increase in demand, large advertising campaigns were conducted, so that the owners of the novelties felt exceptional.
But in fact, they were just made to believe that the race for the latest models is an indispensable attribute of a successful, self-sufficient person. Sloanizm - the marketing strategy named after its creator Alfred P. Sloan is actively used today: you probably regularly see advertising banners screaming "New!", "The Last Model!" and alike.