Been here since early 2015 and I still see the same potential
BitShares is a tool. The best tool for its function
And it takes cooperation to work out how to use any new tool. But those who are the first to efficiently wield the best tool, usually win.
Even though competitor dex's are a threat to BitShares, they also provide new markets to arbitrage between and the DEX. Additional liquidity on the DEX can be pooled from other DEXs.
New entry points for new users to discover and use BitShares. If BitShares is the best tool for a function, and everybody within that functions community is exposed to it...
Eventually a big proportion of them will use it.
If BitShares can cooperate to get to be known or considered among the best decentralised exchanges with effective self governance, then that attracts a whole new level of rich users who want to hold bts
A traditional company not doing so well on profit can still remain attractive to investors in other ways.
With a clear goal and united decision-makers a traditional company can inspire investment due to the investor's personal belief in the product.
That "This company's product is revolutionary and will make a killing when humanity works out how to use it. I believe this company has the best governance and will have the best chance of finding the solution to tweaking the product to get mass user adoption"